six years of fintech, two brands built end to end, one icon library i still dream about.
sold the benefit, disclosed the mechanics — smart defaults, a loss-aversion intercept, and a dashboard that hides the ledger complexity.
people didn’t know what their points were worth. so i put the rupee value everywhere, not just at checkout.
two weeks, solo: turn raw wallet activity into sentences a person can follow. tested with eight people who don’t own crypto.
named by function, not by shape. the plugin publishes straight into the app’s asset catalogue, so design and build can’t disagree.
BRANDwizely and a bit smart — identity, type, product ui. the part of the job i’d do for free, which is why i charge for it.
redrawing a 1,400-icon library at 2am, learning to letterpress, and refusing to give up on my film camera.
a team where design owns the whole surface — brand, interface, the words. also: a printed zine of everything in the archive.